By Hunter7Taylor (Inger Eberhart)
We have completed our tour of Dublin and it's time to go. We have been here six days and bonded over sushi, traditional Irish fare and our collective wanderlust (ok, we got lost). Taking this journey as a group has allowed us to have some wonderful experiences, meet the locals and share taxis with drivers protesting about everything from the smart water meters to Michelle Obama vacations to historical places in Dublin. Oh, and we also visited the US Embassy, RTE Radio & TV, Failte Ireland & Guinness :-)
I'm from the government & I'm here to help
These words were spoken by Ronald Reagan and he stated those are nine of the most terrifying words in the English language. However, in this instance, this is not the case. At the US Embassy, we spoke with Jen McAndrews about her career as a cultural attache in Israel, Pakistan and now Ireland. She provided very straightforward, in-depth information about her career and duties in the State Department. Her overall duties in each assignment were to create events that supported the US's policy directives for the area. For example, in Pakistan, Jen coordinated a music concert in a place where music is generally forbidden and musicians' work is not protected under copyright; in addition to the ongoing terrorism threats and general security issues.
At RTE, we spoke with Killian McCrae. RTE is a nationally-funded television and radio organization. They acquire funding from a broadcast fee attached to each household (180 euros/year) and through advertising. The variety of programming includes news, soap operas, dramas, politics and a myriad of other shows. The overarching goal of the agency is to engage diverse audiences through a variety of programming delivered effectively, efficiently and economically across the audience's choice of platform (digital, television, etc.) Although the station is a government entity, they operate as if they were a private, non-profit organization with the needs of the viewers at the forefront of their corporate strategy.
That was one word that Failte Ireland used to lure businesses, tourists and residents to Ireland. Tourism is one of Ireland's biggest industries and Failte Ireland wants you to fall in love with everything Ireland. Whether you are a great escaper fleeing the rat race, culturally curious about what makes Ireland the place that it is or a social energizer emboldened by the night life, there is always a place for you in Ireland. Energize at Temple Bar, track your heritage at the National Library or have your breath taken away at the Cliffs of Moher.
Danielle and Alex are two of Ireland's best ambassadors who have replicated their energy and enthusiasm to thousands of business owners throughout Ireland. The team of over 400 employees serve one purpose and send one message: Failte (Welcome to) Ireland.
Guinness: The Brand Experience
Ireland's number one visitor attraction (1.2M/year) is not just a beer company but a brand experience. 93% of their visitors are from countries worldwide and the majority of those visitors are new. Instead of just drinking a beer, Guinness markets itself as a must see attraction which has rocketed it to one of the top five paid experiences in the world, think Coca-Cola in Atlanta, VW in Germany & Hershey's in Pennsylvania. Just a few elements of the brand experience: Guinness Academy (learn to present the perfect pint), marketing (whistling oysters & a fish on a bicycle), Gravity Bar (Dublin 360). Each interaction is to foster & deepen brand love by creating unique & shareable moments.